What is fast fashion and why zara is the king of it

Himanshu mishra

Now fast fashion means that as soon as any new trend comes,

make designs according to it. Make many designs very quickly, even

if you have to compromise a little in quality, but make them as quickly as possible.

And your product should first be ready and reach the hands of the customer.

Today the whole world considers Zara as the father of fast fashion industry.

Now this is because Zara is the company which gave birth to the concept of fast

fashion and today Till now there has been no company that could beat Zara in this game.

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